Social semiotics
To be honest, Social Semiotics is a bit confusing to me. This methodology of explaining why people do the things they do in online communication or visual communication is also used in the context of many other subjects so narrowing down the list of peer-reviewed articles was a bit daunting. According to Aiello and Van Leeuwan (2023), De Saussure discovered Social Semiotics and defined it as "a science that studies the life of signs within society." Furthermore, Social Semiotics provides two key dimensions: (1) the study of semiotic resources used in a cultural context - the values attached to those resources and the meaning they have within that context, and (2) the study of the contextually specific semiotic practices in which the resources are used (Aiello & Van Leeuwan, 2023). This sounds convoluted, right? Well, what I gather is that Social Semiotics studies the reason WHY a group or business will use resources and HOW those resources are used within the context of...
